So what is the Facebook Pixel all about?
The Facebook pixel is simply a piece of code that you place on your website. It then collects website user information that helps you build targeted audiences for future ads, and remarket to people who have already taken some kind of action on your website.
It works by placing and triggering cookies to track users as they interact with your website and your Facebook ads and is the way forward in Digital Marketing.
Ever wonder why you see Facebook ads for your a product or service right after you’ve viewed that product on a website or Facebook page? That’s called Remarketing and is an excellent way to target these warm leads into conversions! By installing the Facebook pixel base code on your website, you will be able to start retargeting people immediately with Facebook ads.
Once you have the Facebook Pixel installed on your website thing s can start getting a little more interesting. Setting up Event Tracking allows you to track how the website user interacted with your content. This is a great way to understand your sales-funnel and make the necessary changes in order to convert these warm leads.
You can do more than simply target people who have previously visited your site. you can also create a custom audience to target people who visit certain pages on your site, people who watched a video on your site or Facebook page, and exclude/include people who have purchased items from you in the past. Take a look at the Audiences tab in Business Manager to get started and see what kinds of new audiences you can create.
5GET THE MOST OUT OF YOUR BUDGET
Getting maximum value out of your marketing budget is essential. There is absolutely no point boosting a post without carefully determining your target audience. Yes, you can create audiences based on interests and certain demographics. But are they really warm leads?
With the Facebook Pixel you have more certainty that the audiences you create have shown a genuine interest in your product which ensures the best value from your marketing spend.
If you need help setting up your Facebook Pixel please feel free to get in touch.
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